The Delegates 2019

Das Team von Nahem

Tanja Freudenthaler

Tanja Freudenthaler

Strichpunkt GmbH

Our business:

STRICHPUNKT is one of the leading design and branding agencies in German-speaking countries. We work in the fields of brand, experience, culture and business design for customers such as Audi, Deutsche Post DHL Group and Porsche as well as Asian brands such as Deli and Weltmeister.

My role:

As Senior Art Director, I accompany transformations. What that means? To enthuse, inspire and motivate our clients in order to ensure that change is not only the right step, but also fun.

Our most exciting project so far:
The future belongs to the brave. That is the credo we live by at Strichpunkt. We continually challenge ourselves and our customers. That’s why the most exciting project is always the one that’s up and running.

My goal in Cannes:
User Centricity is becoming more and more important. I’m interested in how companies implement it, not just to attract media attention, but by bringing the substance of the brand to life.

What I appreciate about Baden-Württemberg as a location for creative industries:
Less talking, more doing!

Robert A. Lau

Robert A. Lau

BRAINGENCY* Design + Werbung GmbH

Our business?
The BRAINGENCY * is a small design studio and a “one-stop” creative agency, with various clients. B2B and B2C. On- and/or offline. National and international.

My role?
During my graphic design studies, I started my own business in 1985. For 35 years now, I work as a graphic designer and a professional creative and I love and live it.

Our most exciting project so far?
I am having a hard time with this question because many of our projects are exciting.
Highlighting a single one here is hard for me. Mostly our current projects are very exciting because they are new.
If I take the word “exciting” literally, then it comes with orders in which our customers send us into the wide world. No, we were not in the desert yet, but for the manufacturing  and design of a prototype set of windsurfing boards – still in times of apartheid – in Durban on the Indian Ocean.
And somehow,  I made it just in time – with the finished and fantastically beautiful boards – back to the ISPO in Munich. Also exciting was the design of an offshore racer in Miami, or a photo shoot at Wind Force 8 in Cape Town, where the hairstyles of the models held for about 30 seconds.
Or – most recently – the invitation of a customer to Nova Scotia, in the Canadian winter…

What do I want in Cannes?
I am really looking forward to the – globally unique – concentrated load of information, inspiration and transpiration.

What is the good thing about the creative location BW?
The location itself. I do not know a better one.

Manuel Mayer

Manuel Mayer

Manuel Mayer Music Production & Sound Design

Our business:
All around sound and music.
Composition, production, sound design and much more.

My role:
I produce music on an international level for advertising, trailers, fairs, award ceremonies and run a recording studio near Stuttgart.
Among my customers are Bosch, Daimler Benz, FC Bayern Munich, Fraunhofer Institute, Gillette, IBM, Kaufland, Nasa, P&G and Siemens.

Our most exciting project so far:
In addition to working for corporations and industry, I produce various artists.
In 2018 I have produced the single “Facetime” for the artist “Dardan”. The single won gold in Germany and Austria and platinum in Switzerland.

My goal in Cannes:
Since I’ve been to the BW Lions before, I know about what to expect. For me it’s all about networking.

What I appreciate about Baden-Württemberg as a location for creative industries:
For me, the best thing about Baden Württemberg is the diversity and high density of companies and corporations.

Clemens Kaiser

Clemens Kaiser

Wüstenrot Bausparkasse AG

Our business:
Wüstenrot is a financial service company which offers a straight concept for residential or property financing.

My role:
I am a brand manager and i develop and control the brand communications and brand strategy of Wüstenrot.

Our most exciting project so far:
My most exciting project is our esl sponsorship. Since 2017 Wüstenrot is main sponsor of the german esl championship. We use this sponsorship to put on a youth brand campaign to reach brand awareness, sympathy and relevant set.

My goal in Cannes:
My goal is to pick up trends and developments in brand communications and to integrate them in my daily business.

What I appreciate about Baden-Württemberg as a location for creative industries:
Creativity, innovations, makers, good ideas and diversity.

Philip Fricker

Philip Fricker Film & Media

Our business:
We make film and moving pictures. So to speak we provide the “comprehensive carefree package” from developing ideas to the final cut. From the Stuttgart area, projects are being created for large and small companies, agencies, TV stations, social organizations or start-ups.

My role:
As a director and creative producer, I design and create commercials, TV & cinema spots, corporate videos, music videos, documentaries, TV programs or branded content. In addition, I am a guest lecturer and juror.

Our most exciting project so far:
As a creative mind, every project is exciting for me. In any case, a very funny music video project with Roberto Blanco in a Munich church comes to my mind, also an image film shoot in an airplane at an altitude of 10,000 meters or a documentary about disabled people whom I followed over a long period of time at various locations in Germany and Austria.

My goal in Cannes:
I am looking forward to many special encounters and inspiring people.
And I want to take along the spirit and the magic that the festival exudes and share my experiences and findings with the creative community of Baden-Württemberg.

What I appreciate about Baden-Württemberg as a location for creative industries:
That there are many more creative projects and much more collaboration than it seems at first sight. In a very compact place there are a lot of exciting companies and it happens so much.

Patrick Amor

Patrick Amor

C3

Our business:
C3 is one of the world’s leading content marketing agencies.

My role:
Creative Director and responsible for the C3 location in Stuttgart.

Our most exciting project so far:
The development of the Porsche Newsroom.

My goal in Cannes:
Discover international creativity.

What I appreciate about Baden-Württemberg as a location for creative industries:
The feeling of being home.

Holger Schalk

Holger Schalk

from the universe

Our business:
Creating a meaningful impact – connecting of competences. Development of new value added logics through openness, curiosity and cooperation. Enjoy our journey!

My role:
Bringing it all together – unleash the collective genius. Push the boundaries of human experience, which transform peoples lives for a better.

Our most exciting project so far:
A clear task with a defined goal – demolition and new construction for a sales area. By eliminating restrictions between people, technology and space. The concept generates enthusiastic customers, integrate customer requests and conserves resources.
Everything – just no domolition and new construction.

My goal in Cannes:
Learn together, connect and get inspired. Go beyond my comfort zone – experience what is possible.

What I appreciate about Baden-Württemberg as a location for creative industries:
Use your freedom! easy to say – hard to do?

Felix Schlepps

Felix Schlepps

DIE KAVALLERIE

Our business:
We are the agency for brands that change markets. Since 2001, we holistically develop products, brands, and communication of our clients. By good strategy as well as by plainly getting things done, we maximize persuasive powers to leave a lasting impact on the people of today’s value-oriented and well-informed world.

My role:
As Head of Concept and Copy, I run a unit which steps up to make ideas fly – every day. I develop creative concepts, advise our clients in their strategic communication, and I write text for everything from entire campaigns down to promotion material – digitally, in print, you name it.

Our most exciting project so far:
Whether we work for Bosch, the Ministry of Environment, or Thermos – all our projects are exciting. However, it is especially electrifying when we are already involved as early as in product development. Take albgemacht: Regional producers from the Biosphärengebiet Schwäbische Alb came together to cooperate in favor of biodiversity. We moderated the complete process, developed the brand, designed the packaging, collected sales contacts, and accompanied the roll-out. An exciting project for a good cause.

My goal in Cannes:
I want to see a whole lot – and contribute a whole lot. As an agency who strives towards always providing creative impulses for our clients, there is nothing above the Festival of Creativity. What are the big players doing, where are we headed with technology, and what are the new, exceptional approaches to inspire and fascinate people? I’m excited for all the answers, that Cannes will provide.

What I appreciate about Baden-Württemberg as a location for creative industries:
Maybe BW’s creative scene doesn’t have the same superficial glamour as places like Berlin, Hamburg, or Cologne. However, BW has something different: a unique entrepreneurial spirit. There are countless companies – from start-up to global leader – which use their ideas, their high degree of quality awareness, and their tenacity to successfully occupy global niches – and by that also have an incredible amount of substance. This spirit rubs off on BW’s creative scene. In short: Only working ideas are good ideas.

Catherina Münz

Cathy Münz

Blütezeit – Kreativagentur

Our business:
We are a team of clear thinkers, passionate designers and dedicated, specialized software engineers and our SME clients come from all industry sectors and professions. Our mission is to provide them with tailor made solutions regarding corporate identity, design for print and media as well as social media marketing – in short, everything that helps them “bloom”, which is literally what we stand for by name.

My role:
Management and Creative Director

Our most exciting project so far:
We always put all of us into each client and their individual project. What excites us the most is accompanying our clients in mastering their individual challenges, growing with them as they do and join them in watching and enjoying the result of our work.

My goal in Cannes:
Experiencing inspiration and the latest trends from up close, meeting exciting new people and their stories and taking all of it back home to share it with our clients and fellow creative thinkers. And French rosé on the beach with my toes in the sand.

What I appreciate about Baden-Württemberg as a location for creative industries:
Baden-Wuerttemberg is the perfect platform for creative companies to meet on eye level because people and the industry focus on competent modesty and working together rather than on showing off and competition. True innovation and improvement can only be accomplished by good communication and constant learning and growing.

Carolin Deberling

Carolin Deberling

GRUPPE DREI

Our business:
We are a marketing agency catering to clients in the manufacturing, retail, services and tourism sectors, as well as municipal entities. We deliver target-group centric and emotionally impactful solutions extending from concept development to actual implementation.
For 30 years our name has been synonymous with premium design and ideas with added value in digital and print, production communication, image and recruiting campaigns.

My role:
Managing director and shareholder

Our most exciting project so far:
Every single project is exciting – we develop individual solutions that are tailored to the client’s needs. Obviously, the projects that are in the public eye are always a bit more exciting than the low-profile projects.

My goal in Cannes:
I’m curious about the presentations and people. It’s a unique opportunity to engage with new trends, innovative projects and exciting people in such a compact format.

What I appreciate about Baden-Württemberg as a location for creative industries:
That it exists.

Vanessa Ruff

Vanessa Ruff

Medien- und Filmgesellschaft Baden-Württemberg

Our business:
The MFG supports the cultural and creative industries in Baden-Württemberg

My role:
I work within the unit „cultural and creative industries“. As an event manager in our team, I organise different kind of events. Amongst others, I am responsible for the oraganistion of our seminar program „MFG Akademie“ which is especially for people woking in the cultural and creative industries. Thereby, we cover subjects such as marketing, commerce, law and soft skills in order to support the creative professionls in their everyday work sustainably.

Our most exciting project so far:
I really enjoy organising Baden-Württemberg’s shared booths at the gamescom and the Frankfurt bookfair. However, the most exciting project so far is organising the trip to the Cannes Lions Festival for the delegates.

My goal in Cannes:
I want to get to know the newest trends within the advertinsing market. Nevertheless, to conduct the delegates’s trip and all their appointments successfully in my main goal. Above all, the successful organisation of the 120 minutes party.

What I appreciate about Baden-Württemberg as a location for creative industries:
People from Baden-Württemberg working in the creative industries do their jobs with passion. Working with them is a lot of fun.

Ines Banhardt

Ines Banhardt

Baden-Württemberg International

Our business:
Opening up foreign markets for Baden-Württemberg companies and profiling the state globally as an ideal location for industry, business and science are core aspects of our mission.

My role:
As Regional Manager Latin America in the department for International Economic Cooperation and Location Marketing I support small and medium sized companies from Baden-Württemberg that want to enter South American markets, but I also show companies from South America the economic and science potential Baden-Württemberg has to offer
And sometimes I am responsible for special projects such as Cannes Lions or SLUSH.

Our most exciting project so far:
As I have been working for bw-i more than 14 years, this is a very difficult question as each project has its specialities and is exciting in its own way, e.g. a trade mission to Cuba after the visit of Obama in 2016, a trade mission to Colombia after the peace agreement with the FARC guerilla or the first delegation visit of the Minister President to Argentina and Brazil, etc. etc.

My goal in Cannes:
I want to get to know the issues and goals that are important to the BW Lions or the creative industry in general in Baden-Württemberg.

What I appreciate about Baden-Württemberg as a location for creative industries:
Products, processes and business modelss of the creative industry are often placed right at the beginning of a value chain and with that play a key role for other branches. Furthermore, the creative industry is an innovation driver for a knowledge-based information and service industry.

Julia Büchele

Julia Büchele

Film Commission Region Stuttgart

Our business:
Supporting creatives on the difficult way to their film project. We want to connect them among themselves and with the most important contact persons, customers and contractors. We are coordinator and mediator where film productions, filmmakers, motive owners and public institutions meet – with the goal of reinforcing the film location Baden-Wuerttemberg.

My role:
Raising awareness. Communicate, take issues to the outside and therefore connect: Filmmakers and principals, the film cosmos of Baden-Wuerttemberg and the rest of the world. In addition, I’m accompanying the delegates to Cannes.

Our most exciting project so far:
After just a few months working at the film commission, all of the exciting projects are still waiting for me – but I’m already certain that I’m in head over heels in the most exciting project to come. This one right here.

My goal in Cannes:
I want more. More trends, more ideas, more input, more inspiration, more networks, more sea. And less sunburn.

What I appreciate about Baden-Württemberg as a location for creative industries:
Not always everyone is just building their „Häusle“, which is kind of a swabian cliché. Just the opposite, many are creating informative websites, terrific movies, innovative projects, putting together their very own ideas – with a lot of ambition and big dreams.
And in the end, everybody here is able to rely on a solid foundation.

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