The BW Lions

Baden-Württemberg meets Cannes


The Cannes Lions International Festival of Creativity is the world’s best-known event for the communications industry and has established itself as the largest international industry gathering for marketing professionals, agency representatives and creative professionals.
Baden-Württemberg International (bw-i), together with its cooperation partners MFG Baden-Württemberg, Film Commission Region Stuttgart and Netzwerk Kreativwirtschaft Baden-Württemberg, will again offer a delegation trip for a total of ten participants to the Cannes Lions International Festival of Creativity ( in 2021. We are optimistic for 2021 and assume that the event can take place again. Seven of the places are already going to participants* from 2020 who unfortunately could not make the trip due to the Corona crisis. The remaining three places will be re-advertised.

The offer is aimed at company and agency representatives from various sub-sectors of Baden-Württemberg’s creative industries, in particular communications, media, film, games or design. In addition, representatives who work as communications and/or creative managers in companies that do not belong to the creative industries sector can also participate. Both established and young, still unknown and smaller companies as well as freelancers will be considered in the selection process. The diverse mix within the delegation in particular has proven its worth in recent years. Ideally, synergies and potentials for future cooperations can already be created within the delegation.

The Cannes Lions International Festival of Creativity offers numerous opportunities to learn about current and future trends in the industry and to network internationally within the framework of workshops, exhibitions, screenings and the award ceremonies. The company representatives are also ambassadors and representatives of their sub-sector and of Baden-Württemberg as a creative location in Cannes.

If we have sparked your interest in participating, we invite you to apply by February 12, 2021. Information about the delegation trip and the application procedure can be found at, the application form at

The details in the overview:

Company information trip to Cannes Lions International Festival of Creativity

Date: 21.06.2021 – 25.06.2021
Place: Cannes / France
Application deadline: 12.02.2021
Applicant information:
Application form:
General info BW Lions:

Und schwupps - unser letzter Cannes Lions Report 2019 in Karlsruhe ist vorbei. Die BW Lions 2019 sagen Danke und Bussibaba - ab Dezember könnt Ihr Euch für 2020 bewerben! #bwlions #bwlions2019 #canneslionsreport #canneslionsfestival2019 #kreativwirtschaftbw #roar

Schon ganze vier Wochen ist es her, dass unser erster Cannes Lions Report 2019 stattgefunden hat. Wir sind noch voller toller Erinnerungen und können die kommenden Reports in Donaueschingen am 19. September und in Karlsruhe am 24. September kaum erwarten. Mehr Infos zu den Reports gibt es auf ???? Bis dahin! #bwlions #canneslionsfestival2019 #kreativinbw #canneslionsreport #roar #canneslions2019 #bwlions2019 #badenwürrtemberg #delegationofbw