Our business:
Ivory Tower is a film production company active in both the commercial and documentary markets. From classic commercials and image films to documentaries, we produce numerous formats always with the aim of allowing the viewer to escape from their surroundings for a short time.
My role:
As the owner and producer, I am largely responsible for the planning and realisation of the productions. But networking among each other is also very important to me. That’s why I’m active as a board member in the Southwest Film Association and try to bring my region together with a regular network meeting.
Our most exciting project so far:
Since 2015, we have already been able to realise some exciting projects. Especially in the corporate context, we have produced numerous short documentaries that provide deep insights into the challenges faced by successful companies. We are currently working on the documentary “Black Water, Green Gold”, which deals with the Mexican cartel around the avocado trade in Mexico and the ecological and political effects on the inhabitants of the region.
My goal for Cannes Lions Live:
In addition to my work at the company, I’m also working on making the Schwarzwald-Baar-Heuberg region more attractive for creatives especially filmmakers. There are insanely talented creatives in the region who are simply not yet seen on a bigger stage. I want to build bridges and make the region more present in Cannes, but also bring information, impressions and inspiration from Cannes back to the region so that everyone can benefit from it.
What I appreciate about Baden-Württemberg as a location for creative industries:
Baden-Württemberg is a place that is known for its incredible innovation and craftsmanship. Both are essential to what we do in the film industry and hold so much more potential than they have yet been utilized.
Our business
Creating what matters – C3 Creative Code and Content gives brands and companies a relevant place in the lives of their customers. More than 600 employees develop and implement content marketing solutions that have a measurable impact. The agency combines creativity, content and technology and unites all disciplines for contemporary marketing under one roof.
My role
As Director Content & Innovation, I lead the Stuttgart content team, manage customer projects – for example, for Bosch and Porsche – and develop project ideas and new content formats – in print, digital and social media. Before that, I worked for 25 years as a journalist at the Stuttgarter Zeitung and as Director Strategy and Innovation at Südwestdeutsche Medienholding.
Our most exciting project so far
As a journalist, I worked for a single medium for quite a long time. Now I’m responsible for so many different media – customer magazines, social media channels, digital business reports with completely different target groups. This diversity is what makes the job exciting and unique.
My goal in Cannes
It’s simple: learn new things, experience inspiration, make contacts.
What I appreciate about Baden-Württemberg as a location for creative industries
Sometimes a bit underestimated and not confident enough, but in reality incredibly inventive and surprising.
Our business
At buddymotion, we specialize in the creation of social-first content. We design and produce content for companies and bring it into the right format for the respective platform. From employer branding campaigns to product-oriented videos, we offer concrete and creative solutions.
My role
I make sure that our clients can present their products and services to the outside world in the most creative and meaningful way possible.
Our most exciting project so far
One of our highlight projects was the entire social media coverage of the “Open Air Frauenfeld”, which is one of the biggest hiphop festivals in Europe with over 180 thousand visitors. The constant change between superstars, the party-going crowd as well as a something that feels like a small civilization of its own was a completely new working environment and made the coordination of our 10-person team not easier but all the more exciting.
My goal in Cannes
Getting to know new impressions, trends and people. After the last Cannes Lions were digital, this year I am even more excited to experience the “in-person” side of Cannes Lions.
What I appreciate about Baden-Württemberg as a location for creative industries:
For us it is quite clear: the contact to the wide network of friendly agencies, freelancers and artists. We also value the proximity to numerous companies from a wide range of industries.
Our business
Our mission is to make Baden-Württemberg even more visible, attractive and resilient in the face of global competition as a location for business and science, to attract new stakeholders and to strengthen, support and assist local companies and scientific institutions on their internationalisation journey. We see the linking of business and science as a success factor. Incorporating art and culture in our activities also contributes to achieving this goal.
My role
As Head of Internationalization I take care of developing our programs, organizing business missions, hosting foreign delegations, supporting my colleagues as well as our clients and partners. And sometimes I’m in charge of special additional projects.
Our most exciting project so far
The organization and implementation of a delegation visit of the Minister of Economic Affairs, Labour and Housing and 100 very interesting members of the delegation to China in Feburary 2019. The thematic focus was on getting to know the dynamic developments in the mobility sector as well as in artificial intelligence.
My goal in Cannes
Getting to know the issues that are relevant for this years’ BW lions as well as collecting further arguments to keep this business mission to the Cannes Lions Festival an integral part of our foreign trade program in the following years.
What I appreciate about Baden-Württemberg as a location for creative industries
Creativity, coupled with innovation, is simply lived every day across many companies in all industries.
Our business:
The Film Commission Region Stuttgart is a service centre for filmmakers that offers individual advice and more. Our core interest is to strengthen the Stuttgart Region as a film location.
My role:
I was responsible for the Film Commission’s communications until 2014 and accompanied the first BW Lions to Cannes in 2013. I am all the more delighted to return to the Côte d’Azur in 2022 to support my colleagues and update the BW Lions blog. Currently I work in PR at a theatre and as a freelance author.
Our most exciting project so far:
It was incredibly exciting to initiate the delegation trip to Cannes and to see what the BW Lions have become so far. It’s a project that is not only insanely enriching for the delegates, but also involves a huge transfer of knowledge for the country.
My goal in Cannes:
Gathering new impressions and creative input, and of course meeting great people.
What I appreciate about Baden-Württemberg as a location for creative industries:
It is often underestimated and I am convinced that BW’s greatest strengths are creative exchange, collaboration and cooperation.
Our business:
Jung von Matt / Neckar is a full-service agency for analog and digital: from data-driven strategy, marketing & campaigning, digital product development and social media, to global asset rollouts. We offer the full spectrum, combined with our most important asset: creative momentum.
My role:
As a Creative Producer I am the mouthpiece between production companies and agency for the realization of moving image formats: from TVCs to content formats. I like to be involved in the creative as well as the organizational process. That’s what makes this role so unique.
Our most exciting project so far:
We want to create creative momentum with everything we do. Therefore, all projects are exciting for very different reasons.
My goal at Cannes Lions Live:
First and foremost, I want to experience a time to remember. Last year, I was able to meet interesting and exciting personalities in Baden-Württemberg. This year, I’m looking forward to extending that to the entire creative world when we’re guests in Cannes.
What I appreciate about Baden-Württemberg as a location for creative industries:
The creative location in BW is often overlooked and underestimated. Therein you can find a force that might surprise.
Our business:
Hybrid Thinking is a brand strategy studio, born and based in Heidelberg – the place of poets and thinkers. Hybrid Thinking rethinks brands and makes them ready for the future. We collaborate with some of the best agencies and consultancies worldwide. We work for rising start-ups, hidden champions and world-leading companies.
My role:
As an independent strategy consultant, I collaborate with brilliant agencies and well-known consultancies like Leo Burnett, Saatchi & Saatchi, Jung von Matt, Interbrand, TBWA, Publicis, DDB, Serviceplan, Ogilvy, KMS Team, Peter Schmidt Group/BBDO, Scholz & Friends, McCann, VORN/Hirschen Group etc. In various set-ups, I have had the pleasure of reshaping the future of quite a few nice brands from various industries globally. All in all, my experience spans 100+ brands across 20+ categories. Occasionally, I also do some more things with passion and purpose: l write to reflect, I lecture to learn and I speak to debate.
Our most exciting project so far:
The most exciting thing in each project: to discover something unseen and unknown. Each project, client, brand, industry, and context mean to delve into an entirely new world. That’s enriching, challenging and fascinating.
My goal in Cannes:
To discover creative excellence in Cännes and share it with the Länd.
What I appreciate about Baden-Württemberg as a location for creative industries:
The right spirit to shape creative excellence. The perfect spot in the heart of Europe. Relaxed people. Sunny.
My business
I have been working in the field of brand communication with a focus on spatial communication / scenography as a creative director / concept designer / scenographer for over 20 years and have implemented large, well-known trade fair stands, expo pavilions, exhibitions, museums, events for large agencies, as well as independently. Teaching for many years, e.g. as substitute professor for communication in space (design PF), lecturer for scenography and storytelling (various universities). Network a lot, am one of the driving forces of the ADC Creative Club, where students have their say about the future of tomorrow.
My role with people
Team play is extremely important to me! Large projects only come about as a team. And the human relationships and stories in different situations are what’s left. Not the high gloss images.
My most exciting project so far
There is no one project. There were and are incredibly many. And each one was an independent, exciting process with a story and great people behind it. I like the BMW trade fair stand 2014 in Detroit, the fashion exhibition in the Württemberg State Museum, the student project “Influenza-M. Fashion is contagious, the Mutabor Lingua 365, the ADC campaign “The Power of No” 2020 and the service summit #SG10 are very important. Currently the exhibition VR_Orte in the StadtPalais Stuttgart and the installation for refugees in PF.
My goal in Cannes
nspiration through the offers on site, enabling exciting and fun knowledge transfer to Baden-Württemberg, networking with cool people and things (also in party situations) and getting to know new perspectives! Baden-Württemberg represented attentively and sympathetically!
What I appreciate about Baden-Württemberg as a location for creative industries
Small glasses: In the field of communication in space / scenography / interdisciplinary work, the existing quality in Germany, let alone Europe is nowhere denser and better than in Baden-Württemberg. Absolute USP! Big glasses: A fertile ground, high quality awareness, striving for progress and innovation. Internationally active players who need to come across as even more relaxed and confident. If the future of Germany is brought forward innovatively, then in BaWü.. Wish me more courage and empowerment again!
Our business
We are producing film and video for B2B and Advertising, our main goal is the continuous support on a film production. Starting on a concept to the final cut, we run the show professional and fast. We provide extraordinary stories for every film.
My role
I’m a creative producer and a showrunner, my work starts on the concept and story and ends in the postproduction. Sometimes I need to work physically, then you can see me as Bestboy or as gaffer.
Our most exciting project so far
A cooperation project for Braun, were we produced a 30-minute film for a business event that rollout on a cinema.
My goal in Cannes
Expanding out network to raise awareness for the potential of producing live action in BW. Also rising my own business.
What I appreciate about Baden-Württemberg as a location for creative industries
Very good schools for Mediaeducation, and a big verity of locations. From modern architecture and industry to medieval cities, also high mountains to flat and green regions. Nothing is too far and a good support by regional professionals and offices.
Our business
SFP (Sparkassen-Finanzportal) is the agency for communication and digital services for one of the biggest group of finance institutions in Germany. We offer a full service package: from analysis to strategy, from creation to production.
My role
As Creative Director I create ideas that will enhance consumers’ experience of brands – whether entertaining or informative.
Our most exciting project so far
Whether monkey, dog, or peacock: campaign productions with animals are always full of surprises.
My goal in Cannes
Experience the myth of Cannes and be inspired by the best ideas and trends.
What I appreciate about Baden-Württemberg as a location for creative industries
Creative excellence paired with Swabian down-to-earthness.
Our business
Royal.film is a filmproduction located in Stuttgart. We concept and produce films for international clients.
My role
I’m the business Owner and CEO. I also work as an Executive Producer on bigger productions.
Our most exciting project so far
We did the Xiaomi global Campaign this year. Was quite interesting to work with such a big Chinese brand.
My goal in Cannes
Try to find an answer on what will come up the next years.
What I appreciate about Baden-Württemberg as a location for creative industries
Small but sexy.
Our business:
The MFG supports the cultural and creative industries in Baden-Württemberg
My role:
I work within the unit „cultural and creative industries“. As an event manager in our team, I organise different kind of events. Amongst others, I am responsible for the oraganistion of our seminar program „MFG Akademie“ which is especially for people woking in the cultural and creative industries. Thereby, we cover subjects such as marketing, commerce, law and soft skills in order to support the creative professionls in their everyday work sustainably.
Our most exciting project so far:
I really enjoy organising Baden-Württemberg’s shared booths at the gamescom and the Frankfurt bookfair. However, the most exciting project so far is organising the trip to the Cannes Lions Festival for the delegates.
My goal for Cannes Lions Live:
I want to learn about the latest trends in the advertising market and get creative impulses. Of course, I also hope that the BW Lions will be able to take away as much as possible from the digital version of the festival and that the networking within the BW Lions delegation will be just as profitable as it has been in recent years.
What I appreciate about Baden-Württemberg as a location for creative industries:
People from Baden-Württemberg working in the creative industries do their jobs with passion. Working with them is a lot of fun.
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