Delegates 2016

meet the team

Eberhard Frank

amplify design

Our business:

amplify is a design and innovation company (“We are Erfinder”). We deliver everything what’s necessary to develop a concept and bring it to life. Which incorporates modeling and animation, prototyping, SW, PCB and body development and user testing.

My role:

Director, BizDev and Consulting

Our most exciting project so far:

Supporting the autonomous drive projects of Daimler AG in BW and the Bay Area. The exciting aspect was that we could apply our whole portfolio of design, engineering, software development and HW prototyping. And we had lots of fun.

My goal in Cannes:

There’s a transition of R&D and marketing which results on new business potential for amplify. We like to use the event to propose, verify and discuss.

What I appreciate about Baden-Württemberg as a location for creative industries:

The number of design schools around Stuttgart and in the south-west, the number of clients and quality of business around us and the innovation and creativity in industry and media in BW.

Pit Lederle

Discodoener

Our business:

Graphic Design, Campaigns, Corporate Design & making clients happy

My role:

Founder and CEO

Our most exciting project so far:

To bring a gin from the Black Forrest from zero to Monkey 47 and be the Designer for the Stuttgart Ballet since 1998.

My goal in Cannes:

Get a tan. Get connected. Get smart (last in – first out)

What I appreciate about Baden-Württemberg as a location for creative industries:

Being down-to-earth and straightforward – not the worst of virtues.

+++BW Lions part: Guerilla campaign (you will see…).+++

Sven Kratzsch

Jung von Matt/Neckar

Our business: You.

My role: Not getting noticed.

Our most exciting project so far: Those ahead.

My goal in Cannes: Buy the ticket, take the ride.

What I appreciate about Baden-Württemberg as a location for creative industries: Talk less – do more.

+++BW Lions part: concept campaign/social media.+++

Simon Daubermann

Daubermann

Our business:

Communication design with a strong sense of identity.

My role:

As a communication designer I formulate authentic messages and function aesthetics, develop corporate identity and translate it into corporate design and visual communication.

Our most exciting project so far:

Every client, every company, every personality is different – what’s exciting is starting every project with a blank sheet of paper.

My goal in Cannes:

To pick up new ideas and inspiration for dealing with corporate identity and corporate design.

What I appreciate about Baden-Württemberg as a location for creative industries:

That creativity is not just a label here. Baden-Württemberg, and in our case also the city of Mannheim in particular, lives and promotes creative diversity.

+++BW Lions part: the logo.+++

 

Thomas Schatton

Panama Werbeagentur GmbH

Our business:

Full service creative agency

My role:

Chief strategic and creative officer

Our most exciting project so far:

National: brand profiing, redesign and campaign for VfB Stuttgart football club; international: brand process and various campaigns for Lidl

My goal in Cannes:

Exchange with the pioneers of the creative industries

What I appreciate about Baden-Württemberg as a location for creative industries:

Inventiveness paired with tenacity.

Jasmin Sieverding

Sympra GmbH

Our business:

Sympra is a public relations agency that specializes in public relations for the B2B segment. Using a broad range of communication tools, the agency brings complex topics to the fore and communicates them to specified target groups. Selecting and defining key strategic messages and then the communication mix that suits best, the agency has been on the market for over 20 years.

My role:

I love communicating! All the time. And everywhere I go. In my job, I primarily support customers in the engineering industry, which is not just a job but a passion

At the agency I transform machines, production processes, tools and so forth into reader-friendly copy. I enthuse customers, journalists and consumers with topics that are either their own, or foreign to them. To do this, I research and analyze hard facts and information, and combine this with the emotions that come from the product or solution: This is possible through a creative and imaginative mix of content, storytelling and detailed research.

Our most exciting project so far:

One of the most exciting projects at our agency was, and still is, the Siemens Stiftung’s “empowering people. Award”. This international competition is geared towards developers and inventors to submit their ideas via the award’s website. The contest, which was held in 2012 and again in 2015, is on the look out for suitable technical products and solutions that have already been tested in the categories all categories in basic needs for those living in developing and emerging countries.

Besides project coordination and organization of this Award on a global scale, Sympra is s mainly responsible for media and social media relations, stakeholder engagement, generation of entries and event management for the Award. In cooperation with Sympra’s partner agencies in Australia, Brazil, Great Britain, India, South Africa, Brazil, Mexico, Colombia and the United States, we organized nd coordinated both Awards and their follow-up communication.. The offshoot of the Award, the “empowering people. Network” combines the entrants from both competitions and provides training and coaching for their endeavors. This community of developers, inventors, development workers, scientists, NGOs and investors is an important network for the Siemens foundation as these change-makers are provided an opportunity to swap ideas and support each other. Sympra also supports the communication and furthering of this Network as well as engagement with other NGOs worldwide .

My goal in Cannes:

I’m excited about getting to know interesting people, topics and ways of working – preferably everywhere I go. And where else could I find all of this condensed other than in Cannes? I want to feel and exude new impulses, I want to break existing thought patterns and return full of ideas. I want to leave a footprint and provide exciting impressions for my colleagues at the agency and for the creative industry in Baden-Württemberg.

What I appreciate about Baden-Württemberg as a location for creative industries:

Baden-Württemberg is a state with a strong economy. This enables the basis for creativity, but at the same time, the creative industry adds to the strong economy. A targeted cluster policy promotes this industry and contributes to a connection of different sections adding value to commerce and industry.

+++BW Lions part: PR/text.+++

Oliver Pink

Meyle+Müller

Our business:
The M+M® Group provides all services in the areas of media and IT, including print, media production, photography and CGI as well as e-commerce with applications, apps and web shop solutions for online and mobile marketing.

My role:
As creative director I develop what I consider to be – regardless of layout, production, medium and channel – the essential base for every means of advertising: ideas.

Our most exciting project so far:
Was and still is exciting: the project called “Innovation by Tradition” which transformed formerly (and still is transforming every day)  the family business Meyle+Müller from the “Graphic Art Institute ” in the year 1910 into the modern, creative omnichannel-media service provider nowadays.

My goal in Cannes:
To experience everything that turns creativity into a pleasure instead of work: communication, inspiration, trends, networks, draughts, contacts, novelties, adventures, human factors – and the sea,  which I (as a former coastal inhabitant) truly miss in the Black Forest.

What I appreciate about Baden-Württemberg as a location for creative industries:
The stable roots made of tradition and industry, which allow a lot of room for growing young shoots and fresh branches.

+++BW Lions part: graphics advertising material.+++

Diana Lutz

DESERT SHIP STUDIOS

Our business:

Film & Design. That’s our motto. We work closely together, developing unconventional and

individual brand strategies. We provide all-in-one services, from the first idea to the final

product, which include design, digital media and film. Our small and permanent creative

teams develop big ideas, even if from time to time the customer opts for the “smaller”

idea.

My role:

Owner, Creative Director

Our most exciting project so far:

Luckily, the most exciting projects for us are still our current ones. We want more than to

just deliver good and innovative concepts to clients; we want to grow with them. That’s

why we take on extensive projects that constantly evolve and are captivating and

challenging.

My goal in Cannes:

As a young creative business, we look forward to taking part in different workshops,

exhibitions, screenings and award ceremonies in Cannes. We also hope to create new

cooperations, because we know communication and openness are essential for continuous

development in our profession, even if it means a tight schedule.

What I appreciate about Baden-Württemberg as a location for creative industries:

Stuttgart, in contrast to other major German cities, has a very open culture in its creative

industry. BW provides everything you need in order to start a successful global career. It’s

easy to exchange ideas and make new contacts, take the TGV to Paris for a shopping trip,

or talk about projects over coffee with competitors, without feeling like you’re stepping on

each other’s toes.

In general, BW has a very talented young generation of creative professionals, which its

large industry has a strong need for. Still, we definitely miss our friends from Berlin and Hamburg.

+++BW Lions part: graphics advertising material.+++

Tobias Ulmer

Werbewelt

Our business:

We are a German creative agency that thinks and acts globally. Our concepts are “Innovation and Change”. We are constantly changing. Not because our clients want or demand this of us, but because that is what our times demand. This is why we are focused on what really matters: creativity!

My role:

I am the founder and CEO of our agency, I’m responsible for our creations, strategies and conceptions.

Our/my most exciting project:

Our 3D Live Stream fashion show for BOSS. Our first digital campaign ’out of asia’, created for Asia as well as the rest of the World! A benchmark campaign, gaining more than 1 million new followers within 6 weeks!

My goals in Cannes are:

Evaluate and assess myself, push myself, question myself and connect with others.

What I appreciate most about Baden-Württemberg as a location for creative industries:

That it is underestimated and we want to change that perception!

+++BW Lions part: Guerilla campaign (you will see…).+++

Jens Kilian

Kniff Projektagentur

Our business:

We develop visual stories. No matter whether calm, silent or rapidly moving. #video #film #photo #animation.

My role:

I see myself as a creative producer of various media. Every now and then you will also find me directly behind the camera or in post production.

Our most exciting project so far:

We do lots of projects in one year and the majority is very exciting, because we always think of new concepts.

My goal in Cannes:

I want to be inspired. I think it’s thrilling to see what others do and how the creative industry is developing. Besides I’m looking forward to lots of interesting conversations.

+++BW Lions part: photography/editing.+++

Esther Fehn

Medien- und Filmgesellschaft Baden-Württemberg (MFG)

Our business: 

We support and promote the creative industries both in and for the region of Baden-Württemberg.

My role: 

I am a part of the unit “Fostering Media and Creative Industries” team at MFG. Being an events manager I am responsible for the conception and running of various events, including the MFG Academic Programme. Through further training opportunities in a variety of fields, such as marketing, public relations, law, and commerce, we aim to provide sustained support to  creative professionals in Baden-Württemberg in their day-to-day work and to enable them to progress with their endeavours.

Our most exciting project so far: 

As I am new to the MFG  team I can only comment on the projects that I currently have on the go, for example, the BW-Community Stand at the Frankfurt Book Fair in October, and a Virtual Reality Event at the Europapark in Rust in December, 2016. The most exciting project at the moment, however, is of course organizing the BW Lions delegates’ trip to Cannes. First-hand experience of how such a campaign is brought to life has not only provided me with new insights into this particular field but has also sparked new creative ideas personally.

My goal in Cannes: 

To experience the latest trends and movements in advertising and to successfully coordinate the BW-Lions’ schedule, central to which is, of course, the organisation of the Delegates’ 120 Minute Beach Party.

What I appreciate about Baden-Württemberg as a location for creative industries: 

The creative professionals involved are passionate about what they do. The willingness for cooperative exchange and the courage to explore new paths never fail to impress me.

+++ BW Lions part: coordinator of the delegation/events. +++

Valérie Hasenmayer

Film Commission Region Stuttgart

Our business:

We support creative people on their way to produce great films – and connect them: with their colleagues, important contact persons, services and customers. We are coordinators on the gateway between film production, film makers, locations and public institutions.

My role:

Promoting communication and attention: between film makers and agencies, the creative scene and the public, the film region of Stuttgart and the rest of the world. And last but not least I will accompany the delegates on their trip to Cannes.

Our most exciting project: 

The BW Lions and their develeopment – from a small and spontaneous idea in 2011 to the next big thin in 2016.

My goal in Cannes:

Presenting the great creativity of Baden-Württemberg, and showing the world that it should be less underestimated! Bringing back loads of inspiration and interesting encounters.

What I appreciate about Baden-Württemberg as a location for creative industries:

Understatement paired with grand ideas, long-established traditions combined with great innovation, fiddling ambition linked with creative know-how.

+++BW Lions part: coordinator of the delegation/text/concept.+++

Bettina Klammt

Baden-Württemberg International

Our business:

We support companies, universities and research institutions of the State of Baden-Württemberg with diverse offerings for internationalization and make the location Baden-Württemberg known worldwide.

My role:

As Deputy Head of Department International Economic Cooperation and Location Marketing I take care of developing our programs, organizing business missions, foreign delegations, our clients and partners.

Our most exciting project so far:

The organization and implementation of a business mission to Israel in February 2015 with the focus on getting to know the “Start-up Nation”.

My goal in Cannes:

To collect further arguments to keep this business mission to the Cannes Lions Festival an integral part of our foreign trade program in the following years.

What I appreciate about Baden-Württemberg as a location for creative industries:

Creativity, coupled with innovation, is simply lived every day across many companies in all industries.

+++BW Lions part: coordinator of the delegation.+++

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