What we want? An answer.

In the past year the BW Lions asked a lot of questions, this year we are heading to Cannes Lions Festival of Creativity for finding answers – to one essential question only: „What’s the value of creativity?“ In a time that’s moving faster and faster, in a time when human knowledge and activities are being done by machines and artificial intelligence. In a rather unsteady and uncertain time that demands us using our creative output for really important things. What can we change by using our skills? What is the value of our work? And what can we achieve yet? Briefly:

What’s the value of creativity?



(You need more space for your answer? Get creative on our facebook page!)

Go back in time
see all previous campaigns