Creativity is the most important link for making the field of communication work. In Cannes the delegates get the chance to learn about new trends in the industry and thus collecting manifold impulse for their own projects. – Amazing inspiration that they will again share with other creative heads in Baden-Württemberg later. So the delegates themselves get to trigger innovation – for a creative Baden-Württemberg.
Prof. Carl Bergengruen – head of the centre of excellence for creative industries, media, and film, MFG Baden-Württemberg, one of the four partners that organize the delegation trip of the BW Lions. innovation.mfg.de/en