With half of our Cannes week over here are some concluding insights:
01 – First of all: Cannes Lions is impressive. It’s extensive and pretty packed with a huge range of panels, topics, developments and as well: parties.
02 – A thing one definitely has to realize: This festival is way more than a film festival for commercials like it had been for years.
03 – CHANGE is everywhere – change by technology, change by social matters, change by technology, change by data, change by diversity, change by responsibility.
04 – ‘Digital’ is no longer a category – it has become the basic form of communication and commercial.
05 – Classic advertisement (even if it’s digital) won’t work any more. The shift that’s happening is disruptive to the whole industry.
06 – Tomorrow will be based on technology, social and big data.
07 – Brand communication will have to be individual.
08 – Our world is not static – companies and brands must adopt and stay agile.
09 – Managing brands and brand communication is getting way more complex.
10 – The future battle of brands will be about becoming and staying relevant, based on content.
11 – The speed in communication is increasing vastly.
12 – There is still a high need of good design!
Live from Cannes – Simon Daubermann.