By Jens Kenserski – They are called ‘Pixel of Fury’, ‘Arri Does it, Easy Does it, Cannes does it’, ‘Young Dogs Party’, ‘Body Movin’ or simply ‘120 Minutes Party’. It sounds just like another underground party in the metropolis but in fact these are the events of agencies, broadcasting companies, tech companies or – like us – the official welcome party of the country Baden-Württemberg.

Thousands of people join those parties. The hippest dj’s are at the turntables, drinks are free und everybody is is having fun. But all this show is just the setting for networking and akquisition. At the end of the day it is all about gaining new clients and partners.